Turning an advocacy message into something people keep.
Let Experienced Pilots Fly advocates for changing the mandatory retirement age for airline pilots. They needed a way to explain the issue quickly, start a conversation and give people an easy next step.
But they didn’t want another brochure or handout. They wanted something people would actually pick up, look at and keep.
That’s where the trading card came in.
Learn more about LEPF’s mission → RaiseThePilotAge.com“Today at the stroke of midnight my employment with a major airline was terminated only because of my birthday. All I did was turn 65.
Building the message into the card.
The front had one job: earn the pickup. The back had another: explain the issue and give the person holding it something to do next.
Working with Barry and the LEPF team, we refined the message into a simple sequence that could work at trading-card size without feeling like a miniature brochure.
Every card in the series carries the same back: the issue, the case for experience, and a QR code to RaiseThePilotAge.com. Only the card number changes.
A collectible aircraft design built around LEPF’s new visual direction, with a different aircraft on each card: the Boeing 767, the Airbus A320 and the Boeing 777.
The issue, why LEPF believes experience matters, and a direct call to action through RaiseThePilotAge.com.
Cards #01 to #03 carry the same system across three aircraft, so every new card is instantly recognizable as part of the campaign.
One card became the start of a visual system.
As the first card came together, LEPF began carrying the look beyond the card itself.
The aircraft imagery, aviation inspired details and collectible format helped shape a refresh of RaiseThePilotAge.com. The new homepage carries the same visual language as Card #01, including the campaign line and rotating aircraft concept.
As the series grows, the physical cards and website can reinforce each other, connecting the card someone receives in person with the campaign they discover online.
A card is made to be kept.
A flyer delivers information. A trading card becomes an object.
It’s small enough to hand someone in a meeting, substantial enough to feel intentional, and familiar enough that people instinctively turn it over.
For LEPF, that meant the front could create interest while the back carried the message and the next step.
If you have an ask, you have a card.
LEPF’s card is about pilot retirement. Yours doesn’t have to be.
Advocacy organizations, nonprofits, associations, awareness campaigns and brands can use the same format to turn a message into something physical, memorable and shareable.
Advocacy Organizations
One issue on the front, the case on the back, and a way to act on it.
Nonprofits & Associations
A card per program, story or year of impact, with the next step built in.
Awareness Campaigns
Facts people don’t know yet, sized to pass hand to hand.
Brands & Organizations
A collectible way to introduce an initiative, a team or a milestone.
You bring the mission. We build the card.
01Understand the goal
Who needs to receive the card, and what should they understand or do after receiving it?
02Build the concept
We turn the message into a collectible format designed around the campaign.
03Design & produce
TCM handles the creative development, card design, print production and finishing.
04Put it to work
Cards arrive ready for meetings, events, supporters, donors or wherever the campaign needs to show up.
Put your mission in someone’s hand.
Have a campaign, cause or organization that could use something more memorable than another handout?
Tell us what you’re trying to communicate and who needs to receive it. We’ll help turn it into a card people want to pick up.
All three cards are in the TCM Vault, where you can flip each one over and read the back.