Case study · Client work

Xbox Trading Cards

Superdigital, part of Accenture Song, came to us to produce a custom trading card set for Xbox featuring ten designs from across the Xbox universe. They brought the designs. We handled the production. We turned the artwork into finished cards, packed them in custom printed foil, and delivered the complete set sealed and ready to rip.

100 cards · 10 designs 10 sealed packs 16 pt C2S Custom printed foil
Out in the world

Then Xbox ripped a pack

Xbox opened the packs on its official TikTok, on camera, asking which cards belong in a grading slab. The remaining packs went to the Xbox team as keepsakes.

Watch the pack opening on TikTok →
The cards

Ten cards. One Xbox set.

The promotional series brought together ten card designs from across Xbox franchises and history, all tied together with a shared card back.

Click any card to flip it

Production

From artwork to sealed packs

Xbox supplied the finished card designs. Our job was to make the physical product feel like the real thing, from the stock and cut to the foil wrapper and the final seal.

Xbox heat-sealed foil pack

Printed on 16 pt C2S

Heavy 16 pt C2S stock at the standard 2.5″ × 3.5″ trim. The same weight and feel as the cards you grew up collecting.

Machine-cut

Every card machine-cut to a clean square-cornered trim, deck after deck, with no drift across the run.

Custom printed foil

The wrapper art was printed directly onto metallic foil with no white ink. Anywhere the design called for silver, the foil itself became part of the artwork.

Flat wrapper artwork for the Xbox foil pack
The flat wrapper artwork as it went to press.

Packed and sealed

Ten cards per pack, heat sealed. One hundred cards into ten packs, so every rip is a surprise.

Fresh off the press

We took these at the shop when the run was finished, right before everything went out the door.

Box of sealed Xbox foil packs
100 finished cards packed into 10 sealed foil packs.

“The cards and packs came out amazing! The team was thrilled with the final product and they look fantastic on camera.”

Sam Merritt · Senior Producer, Superdigital, part of Accenture Song

Bring your own set to life

If you have the artwork, the idea, or just the beginnings of a concept, we can help turn it into something people actually want to open and collect. Custom trading cards, specialty finishes, foil packs, packaging, collation and more, all built around your project.

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